What exactly is SEO stands for “search engine optimization”, which is the traffic process of free, organic, editorial or natural search results in search engines. This is to improve your website position on search results pages (SERP). Remember, the higher the website, the more people will see it.
What are the three columns of SEO Search Engine Optimization?
As a digital marketer, knowing how to get a brand, a website or company found by Searchers is a key skill and keeps you understand how SEO evolves at the top of your game.
While SEO changes repeatedly in small ways, its basic principles are not. We can take SEO to the three main components or columns that you need to be familiar with – and act regularly:
Technical Optimization: Technical optimization is the process of completing your activities on your site designed to improve SEO but not related to content. Often happens behind the scenes. A simple example of technical optimization is sending your site map to Google.
Page Optimization: Optimization on the process of confidence in your site is related to your site and offers a great user experience. This includes targeting the right keywords in your content and can be done through a content management system such as WordPress, Wix, Drupal, Joomla, Magento or Shopify.
Out -of -page optimization: Optimization of your site’s search engine ranking process is through out -of -site activities. This is largely directed by high quality backlinks, which helps to create a site’s reputation.
Search paid against organic search – differences and similarities
From the beginning, it is important to understand the differences and similarities between organic and natural search synonymous with SEO and paid search.
What is the difference between paid and organic search(SEO)?
There are five fundamental differences between paid and organic search. Let’s look at each of them.
The first difference is that the paid search results appear at the top of the search engine results pages and the organic results appear below them.
Here’s an example of the “best water bottle” search. Pay advertising or sponsorship posts are provided as images while organic results are below.
Note that the logging of Google Search Generative Experience (SGE) always changes screen ads using artificial intelligence. So it’s important to top the developments for your SEO activities.
Another key difference between paid and organic search is time. With the paid search, you can get results quickly while by organic search, the results will take longer – often weeks, months, and even years. So you have to do the medium -term and long -term game by organic search.
Why your business needs (SEO) Search Engine Optimization
Search engine optimization (SEO) is no longer optional – this is an important component of digital success. In today’s competitive online perspective, SEO provides the basis for sustainable growth, increased visibility and long -term profitability.
7 compelling reasons to invest in SEO
Organic traffic = your most valuable asset
53 % of the total website traffic comes from organic search (brightedge)
Organic visitors are 8 times more than more than payable traffic visitors
Unlike advertising, organic traffic on 7/7 continues its work
SEO creates trust and credit
75 % of users never cross the first page of search results (Google)
Top ranking sites are more credible and reliable
Google algorithm supports sites with strong E-E-A-T (experience, expertise, expertise, confidence, confidence)
Long -term marketing affordable
SEO 5.66 is more than paid ads (search land)
The average cost for each lead is 61 % lower than traditional offshore marketing
Hybrid returns – quality content produces years of traffic
Better user experience = better business
Improvement of SEO (faster load time, mobile optimization) reduces the bondage rate to 50 %
The proper site structure helps visitors find what they need faster
Google now prioritizes the page experience in the web ranking.
Local SEO is in the “near me” searches
46 % of the total Google searches have local intent (Google)
Jobs appear in 3 local packages 126 % more than rank 4
Business Profile Increase Google’s Complete 70 % Discovery
Competitive advantage
49 % of marketers say SEO offers the best ROI of each channel (HubSpot)
Ranking higher than competitors can record 33 % of the total traffic (advanced web ranking)
SEO insights help you strategically eliminate your competitors
Mergers with other channels
SEO content of Social Media and Email Marketing
Strong organic presence makes paid campaigns more effective
Optimizing Voice Search In the future of your marketing
The bottom line Search Engine Optimization
SEO is not just about ranking – this is a visible, usable and valuable online presence that guides measurable business results. Companies that invest in SEO comprehensive strategies see:
✓ 14.6 % average conversion rate (vs. 1.7 % of overseas)
20 to 30 % annual income growth from organic channels
✓ 60 % Brand Call above Search presence
